CLIENT
VaricoseVein
My role
Branding, Web Design, Web Development, Copywriting
technology used
Figma, Adobe Illustrator, Photoshop, Webflow, CSS, JavaScript, Memberstack
summary
I designed and developed an online platform called VaricoseVein, serving both individuals seeking vein treatments and healthcare providers specializing in vein care looking to expand their practice. Additionally, I was responsible for creating the company's brand identity.
design
As this is a medical site, I wanted to choose colors that would convey dependability and a sense of luxury that our primary audience would appreciate. The color palette is also unique and memorable among medical websites. I looked for sans-serif fonts that would give the website a modern feel. Comfortaa is a sans-serif font that is slightly rounded and conveys a sense of warmth.
development
I ensured that the website provides a user-friendly experience for prospective patients seeking suitable vein doctors and offers a streamlined onboarding process for providers, featuring an intuitive dashboard to track metrics and informative pages to assist patients and providers in maximizing their benefits from the platform.
