CLIENT
Decor Arts Int'l Corp
My role
Branding, Ecommerce, Web Design, Web Development
technology used
Adobe Illustrator, Photoshop, Framing Engine, CSS, JavaScript, PHP
summary
I crafted an e-commerce store utilizing Framing Engine and developed the company's brand identity and logo.
design
The logo design process for Decor Arts, a wall art company, involved conceptualizing a bold, framed look for the company name "Decor Arts" using a complementary color combination of vibrant orange letters framed by dark gray square brackets on both sides. This design was chosen for its visual impact and the harmonious contrast created by the complementary colors. A tagline, "Wall Decor Experts," was added beneath the name to convey the company's expertise, resulting in a finalized logo that effectively represents Decor Arts' brand identity.
development
Creating an additional e-commerce store for Decor Arts using Framing Engine introduced a unique feature not present in the Shopify store. The process involved integrating Framing Engine, a software that enables customers to customize and visualize framing options for products on the spot, enhancing the shopping experience by offering a personalized framing solution they could see in real-time.
